The system of short Twitter messages online has launched a beta version of a new advertising service that sends messages to subscribers of brands. It is reported by The Wall Street Journal.
Service ' advertising messages to subscribers ' has been designed to ensure that users receive advertising brands to which they are signed, even if they are at the point of distribution were not in the network. There are currently about 20 percent of Twitter users subscribed to at least one brand.
The first time a new advertising service will be available only for a couple of dozen advertisers, including such companies as Microsoft, Starbucks and Sephora.
The first service was launched, in which the advertisements associated with keywords in search queries, users of the site. Advertisers pay for such advertising on the same principle as in the Google Ad Words: depending on the number of clicks on the ads or how many people have ' retweet ' ad.
Later, Twitter has launched a promotional ' trends ' which appear on the side of the page for each user on the home page. Does this service cost 120 000 dollars a day.
As said a sales manager Twitter, Eden Bane (Adam Bain), for the moment their ads on the site accommodates about a thousand advertisers. At the same accounts on Twitter have thousands of brands and companies.
According to a study by eMarketer, this year, Twitter will work on advertising $ 150 million, and the next - for 250. For comparison, the same study argues that social network Facebook will work on advertising $ 4 billion in 2011.
As Twitter registered nearly 200 million accounts in more than three times smaller than on the website Facebook ( 750 million ).
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