A little about the logo...

1: Droplets. Two or more droplets caught in the process of merging, usually symbolic of convergence or union, a remarkable example of such a decision - logo. Cingular. This effect can also be used to express the technical or scientific association. Most of the shapes are flat, but in other embodiments, a logo design can have highlights or shadows that mimic the amount of. Design Studio: proart graphics / gabriel kalach. Customer: g2 team sales. Design Studio: grapefruit design. Customer: grapefruit design. Design Studio: planet propaganda. Customer: interactive media solutions.	a. 2. 3.
2: Refining. In recent years, there is a tendency to return to simplicity in most of the corporate logos;. in particular, in a style designers prefer to work. Chermayeff and Geismar. That never really deviated from that origin. More graphics solutions based on the simple twist of visual phrase. But what are the possible reasons why designers prefer this style: respect for the 1970s and the days of classic logo design? . Design Studio: liska associates communication design. Customer: the wexan group, ltd. Design Studio: chermayeff. Customer: multicanal. Design Studio: prejean loblue. Customer: 1st intranet bank.	a. 2. 3.
3 pop. An interesting study carried out in the review of 'Blast from the Past' - a full analysis of the 30-year cycle of development trends in the graph: the company, serving the youth market, as well as a large number of trendy shops embraced the language of pop culture in the late 1960s - early 1970s. The period of use of graphics, using a form letter, in particular, enjoyed a resurgence in popularity, possibly due to availability from companies such as. House Industries. and from less common sources such as rave flyers. Design Studio: howalt design studio, inc. Customer: work, inc. Design Studio: adamsmorioka, inc. Customer: nickelodeon. Design Studio: braue; branding. Customer: stylus production.	a. 2. 3.
4: The natural spirals. Imagine a few drops of dark colors, interspersed gallon of white paint you a little stirred. Or picture the circle of light created by a child, when he draws the circle after circle against the evening sky. This is a - vortex or spiral shapes found in nature, rather than computer programs. In this style logos united chaos and rigid geometry, which symbolize both order and freedom. Design Studio: lieber cooper associates. Customer: swissôtel-chicago. Design Studio: cato purnell partners. customer: the federal group. Design Studio: cronan group. Customer: kintana.	a. 2. 3.
5: animorphic. Stylized images of animals continue to be used to help companies quickly develop the equivalent of their individuality, reflecting the very company -specific positive attributes of the animal. And despite the fact that usually a tactic used more by small and medium -sized companies, there are a few companies - Fortune 500,. Pacific Life. ( a stylized image of a dolphin ), or. John Deere. (yellow deer), which also use this style. Although illustration styles vary widely, all of these logos on implied symbology. Design Studio: gardner design. Customer: blue hat media. Design Studio: felix sockwell customer: peace. Design Studio: alterpop customer: pardox media.	a. 2. 3.
6: rollover. How can you take an unassuming geometric solution and make it into something original and outstanding? . With the help of tools such as, for example, FreeHand and Illustrator, even a two-dimensional logo solutions can live in a pseudo- three-dimensional world. Design Studio: cato purnell partners. Customer: sydney super dome. Design Studio: kontrapunkt a / s. Customer: danish national center for development of competence and quality. Design Studio: grapefruit design. Customer: boston media corporation.	a. 2. 3.
7: alpha-face. Muzzles and smileys:-). In some cases there is a need for a more friendly and accessible corporate image, to this end, designers are trying to turn the wordmark in the smiley face or a little man. The letter forms mimic the eyes, nose, ears and mouths (. Mr. Potato Head. ). And despite the fact that this style has been used for generations, designers prodlolzhayut find new solutions on this topic. Design Studio: cronan group. Customer: tivo. Design Studio: willoughby design group. customer: lee jeans. Design Studio: gardner design. Customer: plazago.	a. 2. 3.
8: The shadows. Shadows, they will be contrasting or moderate, barely noticeable - create a sense of space around the logo. Sometimes the shadow falls traditionally below the logo, it gives it a distinctive appearance. The logo that defies gravity, may have supernatural powers of a number of other logos. Some logos use a drop shadow effect, precisely because in this graphic solutions, they do not have a reference line and the shadow tethers them to the real world. The works of illustrator. Gaya Billouta (Guy Billout). produce quite different, more zamorochennoe impression: his delightful method of twisting the natural direction of the shadows, experiments with inversion inspired many designers to ensure that shade or distort them napryavlyat strange paths. Design Studio: jon flaming design. Customer: central. Design Studio: evenson design group. Customer: brooks and howard. Design Studio: cronan group. Customer: verio.	a. 2. 3.
9: Transparency. Note: The old rule, which dictated that any really well- designed logo: 1. must be played using only one color, and 2. the color should be solid, not a bitmap, a thing of the past. Of course, certain limitations should be considered when designing a logo for printing, but the Internet is much more generous. To date, there are a sufficient number of logos, such as, for example, the butterfly. MSN. That are created from a number of semi-transparent, overlapping layers of. These design decisions can be very compelling, especially since this style is still fairly new to stand out from the space, crowded one, two and three-color logo. Design Studio: mires. Customer: fusion media. Design Studio: cato purnell partners. Customer: neil henson fashion bytes. Design Studio: landor associates. Customer: altria.	a. 2. 3.
10: greens. This is a - literal and metaphorical direction. The roots of the style can be traced far back, but he was revived thanks to the original decision of. Landor Design - bright green for BP. although. Raymond Loewy. (father of industrial design ) used a green and yellow emblem in the historical BP, designers landor. com have greatly increased the perception of naturalness, the environment using the logo of stylized flower / sun. Cargill. ,. ADM. and. Monsanto. - All companies with relation to the environment, extensive use of green color in the graphic symbols. The green trend is a breath of fresh air in an industry awash in red, white and blue. Companies that provide public services and tend to the trend. However, if you overdo it, the corporate green will soon be perceived by the public as a tired mockery. Design Studio: enterprise ig. Customer: monsanto company. Design Studio: landor associates. Customer: bp. Design Studio: kiku obata. Customer: ameren corporation.	a. 2. 3.
11: Punctuation. Punctuation, located at the top of the keyboard, are used not only for its intended purpose, they are used to denote different emoticons, there is even a full-fledged language of shorthand created by young Internet users, who, moreover, is becoming increasingly clear to all other users of different specialties and age groups. Refer to the punctuation and the design of websites, fortunately, the fashion to include a '. @. 'In the logo of every other website has exhausted itself, and designers to create design elements are unique solutions that use as you see in the examples, the traditional punctuation. Design Studio: trickett. Customer: riba. Design Studio: the office of bill chiaravalle. Customer: numbers @ work. Design Studio: sackett design. Customer: workplace answers.	a. 2. 3.
12: The labels. This style is usually preferred rather unsophisticated small brands, which often represent a simple silhouette of a harmless object. Inside the object - the name, made a very clear type of the opposite color. Such marks are often associated with hipper entities: a graphic representation says that they do, but the word - who they are. Not too many pretenzioznosti - just a quick, painless dose of honesty. Design Studio: thomas vasquez. Customer: new york city school district. Design Studio: thomas vasquez. Customer: glue brand design. Design Studio: howalt design studio, inc. Customer: work, inc.	a. 2. 3.
13: The photo icons. These graphical solutions are extremely well made ​​, or overly exaggerated. A simple picture of free clip art, with a license or a ball CD-ROM with pictures cut through a white or any other background, signed by the name of the company, which is located under the picture. The method certainly can be more graceful when visually supported by rotation or twisting phrases, or when the phrase has some unexpected visual solution. Design Studio: sanna design group, inc. Customer: orange e-graphic. Design Studio: chermayeff. Customer: turning stone casino. Design Studio: proart graphics / gabriel kalach. Customer: our special video.	a. 2. 3.
14 slinky. This is an effect that is one generation past the swoop: Instead of just making the short stroke, these marks loop in orderly patterns often above the company name. The curvilinear form is very reminiscent of the fun of a Spirograph, and perhaps these accurate but flowing forms suggest the feeling of accomplishment and satisfaction that two plastic gears, four pins and a ballpoint pen can provide: It's a simple victory. Then again, the form may simply spring from osmosis, absorbed from the screensavers we all share our spaces with, especially iTune's visual space. Their ability to fill space with light and a fluid image is calculated and fresh. Design Studio: cato purnell partners. Customer: energex australia. Design Studio: hornall anderson. Customer: okamoto corporation. Design Studio: enterprise ig. Customer: delta.	a. 2. 3.
15 wire. Put pen to paper and draw a specified image with the maximum economy and elegance of line. Picasso and Calder created the art of this area long before the style was used in the design of logos. One of the most famous masters of this technique to date - Sokvell Felix (Felix Sockwell), although other talented designers have created a very successful work in this style. Because of its intensive nature of artistic designers can sicken of this technique before it happens with our customers and the public. But the logo in the style of wire forms will probably continue to occur for at least another few years until the behemoths of the company will not accept this style and will challenge his right to life. Design Studio: tim frame. Customer: host marriott. Design Studio: howalt design studio. Customer: herman miller. Design Studio: felix stockwell. Customer: hand eye.	a. 2. 3.